Thomas V. Pedersen (1820–1859), English Wikipedia (http://upload.wikimedia.org/wikipedia/en/4/47/Emperor_Clothes_01.jpg) A lot of the advertising today is like the vain monarch in Hans Christian Andersen’s The Emperor’s New Clothes. Not surprisingly, many a marketer’s opinion about advertising is likely to echo that of John Wanamaker’s: “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” At the heart of the problem is . . .
. . . on the marketer’s and/or agency’s side(s) of the table. Yet, every advertising opportunity contains within it the seeds of a renaissance. One that starts with the consumer. Comments are closed.
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AuthorMy name is Benedict Paul. I've been writing copy (and learning the craft) since 1995. Archives
October 2019
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