You Should See This is a collection of useful articles, videos, and whatnots from around the web.
MARKETING PLANNING IN TURBULENT TIMES
https://www.youtube.com/watch?v=a6QuDwrQtwA
THE PERKS OF A HIGH-DOCUMENTATION, LOW-MEETING WORK CULTURE
https://www.tremendous.com/blog/the-perks-of-a-high-documentation-low-meeting-work-culture
STRATEGIES FOR MARKETING THROUGH A DOWNTURN
https://www.thinkbox.tv/research/media-mix-navigator/strategies-for-marketing-through-a-downturn/
A CONCEPT FROM PHYSICS CALLED NEGENTROPY COULD HELP YOUR LIFE RUN SMOOTHER
https://phys.org/news/2021-03-concept-physics-negentropy-life-smoother.html
STRATEGY, REDISCOVERED?
https://www.martinweigel.org/blog/practical-progress-from-a-theory-of-advertising
BROADEN YOUR INFLUENCE BY ADAPTING HOW YOU LISTEN
https://sloanreview.mit.edu/article/broaden-your-influence-by-adapting-how-you-listen/
LOOK AT YOUR BRAND FROM THE CUSTOMER’S PERSPECTIVE, NOT THE OTHER WAY ROUND
https://www.marketingweek.com/ritson-brand-customer-perspective/
THE COGNITIVE SHORTCUT THAT CLOUDS DECISION-MAKING
https://sloanreview.mit.edu/article/the-cognitive-shortcut-that-clouds-decision-making/
WHAT MAKES A GOOD MARKETER? 7 QUALITIES [WITH TIPS AND RESOURCES TO HELP YOUR MARKETING CAREER]
https://www.marketingsherpa.com/article/best-practice/good-marketer
ON ADVERTISERS NOT EATING THEIR OWN DOG FOOD (MOST PEOPLE DO NOT WANT TO 'JOIN THE CONVERSATION')
https://www.productgems.io/blog/excerpt/on-advertisers-not-eating-their-own-dog-food-most-people-do-not-want-to-join-the-conversation/
DON JACKSON'S FASCINATING DIRECT MARKETING STORIES
http://dennyhatch.blogspot.com/2022/07/162-don-jackson.html
MARKETING: ARE YOU REALLY A REALIST? [2002]
https://www.strategy-business.com/article/18354
UNPACKING PURPOSE
https://www.linkedin.com/pulse/unpacking-purpose-justin-kirby/
REACH: CONSUMERS AREN'T SAT AT HOME THINKING ABOUT BRANDS
https://www.marketingweek.com/reach-brand-purpose/
VOLKSWAGEN IS RIGHT TO PUT PROFIT BEFORE SALES
https://www.marketingweek.com/mark-ritson-volkswagen-profit-before-sales/
THE ERRORS OF EFFICIENCY
https://www.alexmurrell.co.uk/articles/the-errors-of-efficiency
YOUR AUDIENCE ISN’T REALLY INTERESTED IN ‘JUST THE FACTS’ ANYMORE
https://contentmarketinginstitute.com/articles/audience-content-facts
FUNDAMENTAL
http://www.adliterate.com/2022/01/4-fundamental/
BRAND EXPERIENCE AND THE METAVERSE
https://marketoonist.com/2022/01/brand-experience.html
NFTS ARE JUST MARKETING’S LATEST IDIOT MAGNET
https://www.marketingweek.com/mark-ritson-nft-marketing-idiot-magnet/
MARKETING’S TRANSFORMATIVE QUESTIONS DON’T START WITH ‘HOW?’
https://www.marketingweek.com/helen-edwards-marketing-transformative-questions
ADVERTISING EFFECTIVENESS HAS NEVER BEEN IMPROVED BY TRYING TO BUILD RELATIONSHIPS
https://www.marketingweek.com/advertising-effectiveness-has-never-been-improved-by-trying-to-build-relationships/
WHY WISDOM-SHARING—NOT AGE—MAKE A LEADER
https://www.linkedin.com/pulse/why-wisdom-sharingnot-agemake-leader-david-sable
MARKETING MYOPIA AND BRAND CHOICE
https://marketoonist.com/2021/07/marketing-myopia-and-brand-choice.html
RITSON ON THE 10 TRAITS OF A SUCCESSFUL MARKETER
https://www.marketingweek.com/ritson-ten-traits-successful-marketer
GILLIAN TETT ON LOOKING AT THE WORLD LIKE AN ANTHROPOLOGIST
https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-gillian-tett-on-looking-at-the-world-like-an-anthropologist
WHEN AN EDUCATED GUESS BEATS DATA ANALYSIS
https://hbr.org/2021/06/when-an-educated-guess-beats-data-analysis
WE’RE BEING SEDUCED BY ENGAGING PLATFORMS, BUT IT’S A COMPLETE NON-STARTER AS A STRATEGY
https://www.marketingweek.com/secret-marketer-strategy/
DOES CULTURE REALLY EAT STRATEGY FOR BREAKFAST?
https://www.strategy-business.com/blog/Does-culture-really-eat-strategy-for-breakfast
MODERN MARKETING MYOPIA: IS MARKETING LOSING PERSPECTIVE?
https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/
DIGITAL IS A DOWNSTREAM DISCIPLINE
https://www.marketingweek.com/digital-downstream-discipline/
GOOGLE SHOPPING AND PASTIME SEARCH INSIGHTS FROM THE PANDEMIC YEAR
https://www.wordtracker.com/blog/marketing/googles-shopping-and-pastime-search-insights-from-the-pandemic-year
YOU’LL NEVER GUESS WHO STOPPED BY EARLIER THIS WEEK . . .
https://www.daniellevis.com/youll-never-guess-who-stopped-by-earlier-this-week/
THE EUROPEAN SUPER LEAGUE WAS SOLVING A PROBLEM FOR A COMPANY, NOT A CONSUMER
https://www.marketingweek.com/european-super-league-marketing-failure/
5 INNOVATION LESSONS FROM BILL & MELINDA GATES' ANNUAL LETTERS
https://www.cbinsights.com/research/report/lessons-bill-melinda-gates-letters/
COMPANIES UNDERMINE “SACRED” VALUES LIKE ENVIRONMENTALISM WHEN CO-OPTING THEM FOR PROFIT OR PRESTIGE
https://digest.bps.org.uk/2021/03/02/companies-undermine-sacred-values-like-environmentalism-when-co-opting-them-for-profit-or-prestige/
IF AN INFLUENCER’S WHAT YOU WANT, FIND A 90-YEAR-OLD WITH BAD WIFI
https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/
HOW UNDERSTANDING PERCEPTUAL SETS CAN MAKE YOU A BETTER MARKETER
https://cxl.com/blog/perceptual-sets/
THREE AXIOMS AND THREE QUESTIONS THAT SUMMARISE ALL OF BRAND STRATEGY
https://www.marketingweek.com/mark-ritson-brand-strategy-marketing
DAMAGING BRAND IMAGE IS RARELY HARMFUL BECAUSE IT MATTERS SO LITTLE
https://www.marketingweek.com/mark-ritson-brand-image-matters-little/
COGNITIVE DISSONANCE, CONMEN AND CULTS: THE WAYS MARKETERS DELUDE THEMSELVES
https://www.marketingweek.com/cognitive-dissonance-conmen-cults-marketers-delude-themselves/
WHAT 2020 HAS TAUGHT MARKETERS: 8 ESSENTIAL MARKETING LESSONS
https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons
IF POLLSTERS WERE MARKETERS, WE'D ALL BE OUT OF A JOB
https://www.linkedin.com/pulse/pollsters-were-marketers-wed-all-out-job-david-sable/
BRAND PURPOSE. THE BIGGEST LIE THE AD INDUSTRY EVER TOLD?
https://thetomroach.com/2020/11/13/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/
WHY ISN'T YOUR BRAND BIGGER? THE DATA POINT TO ONE ANSWER
https://www.gallup.com/workplace/323165/why-isn-brand-bigger-data-point-one-answer.aspx
WHAT MARKETERS CAN LEARN FROM THE US ELECTION (NO REALLY)
https://www.marketingweek.com/marketers-learn-us-election
EMPLOYEE PRODUCTIVITY: THE ULTIMATE GUIDE FOR MANAGERS
https://fellow.app/blog/2020/employee-productivity-the-ultimate-guide-for-managers
IT'S TIME FOR CHIEF MARKET OFFICERS TO PLAY OFFENSE
https://www.marketingprofs.com/articles/2020/43718/its-time-for-chief-market-officers-to-play-offense
THE TRANSFORMATION EQUATION
https://www.linkedin.com/pulse/transformation-equation-david-sable/
THE ICEBERG THAT SINKS ORGANIZATIONAL CULTURE CHANGE
https://www.visualcapitalist.com/iceberg-organizational-culture-change/
WHERE DO THE BEST MARKETERS TURN FOR ADVICE AND INSPIRATION?
https://cxl.com/blog/marketing-advice/
THE WRONG AND THE REAL OF MARKETING EFFECTIVENESS
https://www.marketingweek.com/wrong-real-marketing-effectiveness
MARKETERS MISUNDERSTAND THE TWO TASKS OF ONLINE ADVERTISING
https://www.marketingweek.com/marketers-misunderstand-two-tasks-online-advertising/
IT’S TIME FOR ‘SHARE OF SEARCH’ TO REPLACE ‘SHARE OF VOICE’
https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice
THE MYSTERY OF MODERN MEDIA
https://adcontrarian.blogspot.com/2020/09/the-mystery-of-modern-media.html
‘FUNNEL JUGGLING’ IS THE ANSWER TO MARKETING EFFECTIVENESS
https://www.marketingweek.com/mark-ritson-funnel-juggling-marketing-effectiveness
A TALE OF TWO NIKE ADS: MARKETING’S UNHEALTHY OBSESSION WITH “INSPIRATION”
http://bbh-labs.com/laugh-now-cry-later-marketings-unhealthy-obsession-with-inspiration
EMPLOYEE ENGAGEMENT: MAKING A DIFFERENCE
https://knowledge.wharton.upenn.edu/article/employee-engagement-making-difference
HOW TO (ACTUALLY) SAVE TIME WHEN YOU’RE WORKING REMOTELY
https://hbr.org/2020/08/how-to-actually-save-time-when-youre-working-remotely
INTELLIGENT MINDS LIKE TIM COOK AND JEFF BEZOS EMBRACE THE RULE OF AWKWARD SILENCE. YOU SHOULD TOO
https://www.inc.com/justin-bariso/intelligent-minds-like-tim-cook-jeff-bezos-embrace-rule-of-awkward-silence-you-should-too.html
CASE STUDY: AN INSPIRATIONAL GUIDE FOR UNCERTAIN TIMES: 7 IDEAS AND RESOURCES FOR MARKETERS AND BUSINESS LEADERS TO HELP SPARK YOUR NEXT GREAT SUCCESS
https://www.marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders
4 STRATEGIES TO BUILD BUSINESS RESILIENCE BEFORE THE NEXT DISRUPTION
https://www.gallup.com/workplace/316325/strategies-build-business-resilience-next-disruption.aspx
4 WAYS TO HELP MANAGERS HANDLE HEAVY WORKLOADS
https://www.gallup.com/workplace/287270/ways-help-managers-handle-heavy-workloads.aspx
3 SIGNS TO IMMEDIATELY RECOGNIZE A TOXIC MANAGER IN ACTION
https://www.inc.com/marcel-schwantes/signs-toxic-manager-work.html
BILL GATES SAYS THESE ARE THE 2 QUESTIONS HE ALWAYS ASKS WHEN SOLVING BIG PROBLEMS
https://www.inc.com/jason-aten/bill-gates-says-these-are-2-questions-he-always-asks-when-solving-big-problems.html
THE PRODUCTIVITY TRAP
https://marketoonist.com/2020/09/the-productivity-trap.html
PEOPLE HATE THIS COMMON HABIT, BUT IT'S ACTUALLY A SIGN OF HIGH EMOTIONAL INTELLIGENCE
https://www.inc.com/bill-murphy-jr/people-hate-this-common-habit-but-its-actually-a-sign-of-high-emotional-intelligence.html
THE SCIENCE BEHIND WHY SUCCESSFUL PEOPLE (SOMETIMES) PRETEND TO BE SOMEONE ELSE
https://www.inc.com/jeff-haden/the-science-behind-why-successful-people-briefly-pretend-to-be-someone-else.html
6 HABITS OF 'REBEL LEADERSHIP' THAT MOST OF US RARELY PRACTICE
https://www.inc.com/marcel-schwantes/rebel-leadership-habits.html
DO YOU WANT TO BE MINDFUL?
https://www.linkedin.com/pulse/do-you-want-mindful-marshall-goldsmith/
HOW DO YOU KNOW WHETHER YOU HAVE TRUE LEADERSHIP SKILLS? LOOK FOR THESE 4 SIGNS
https://www.inc.com/marcel-schwantes/signs-you-have-leadership-skills.html
GOOGLE HAS AN OFFICIAL PROCESS IN PLACE FOR LEARNING FROM FAILURE--AND IT'S ABSOLUTELY BRILLIANT
https://www.inc.com/justin-bariso/meet-postmortem-googles-brilliant-process-tool-for-learning-from-failure.html
BEING CEO CAN CAUSE BRAIN DAMAGE UNLESS YOU DO THIS 1 THING
https://www.inc.com/geoffrey-james/being-ceo-can-cause-brain-damage-unless-you-do-this-1-thing.html
ARE YOU STUCK DEALING WITH A TOXIC CUSTOMER OR CO-WORKER? HERE'S HOW TO COPE
https://www.inc.com/minda-zetlin/toxic-person-power-over-you-how-to-cope.html
HOW TO FOSTER ‘SHOSHIN’
https://psyche.co/guides/how-to-cultivate-shoshin-or-a-beginners-mind
WHY MARKETERS SHOULD FORCE A MIDLIFE CRISIS ON THEIR BRANDS
https://www.targetmarketingmag.com/article/brands-midlife-crisis
LADDERS AND LEMONS [HOW TO DRIVE LONG TERM BRAND HEALTH]
https://ipa.co.uk/knowledge/videos-podcasts/ladders-and-lemons
THE COST-PERFORMANCE PARADOX OF MODERN DIGITAL MARKETING
https://www.forbes.com/sites/augustinefou/2020/08/18/the-cost-performance-paradox-of-modern-digital-marketing/
WORRY IS A WASTE: TAKE CONTROL IN 5 MINUTES OR LESS
https://www.psychologytoday.com/us/blog/the-reality-gen-z/202006/worry-is-waste-take-control-in-5-minutes-or-less
SHOPIFY FOUNDER: THESE ARE THE 2 BOOKS THAT MADE ME A BILLIONAIRE
https://www.inc.com/jessica-stillman/shopify-tobias-lutke-andrew-grove.html
HOW TO BE AN ENTREPRENEUR WITH STAYING POWER
https://www.inc.com/larry-robertson/how-to-be-an-entrepreneur-with-staying-power.html
9 WORLD-CLASS FOUNDERS SHARE LEADERSHIP LESSONS FROM THE PANDEMIC
https://www.inc.com/magazine/202009/tom-foster/simon-sinek-daymond-john-kendra-scott-business-advice.html
GEORGE PARKER: ALL THE AD NEWS THAT’S UNFIT TO PRINT
https://www.moreaboutadvertising.com/2020/08/george-parker-all-the-ad-news-thats-unfit-to-print
HERE'S WHEN WE WILL GET BACK TO NORMAL, BILL GATES SAYS, AND WHAT IT WILL TAKE TO GET THERE
https://www.inc.com/jason-aten/heres-when-bill-gates-says-we-will-get-back-to-normal-what-it-will-take-to-get-there.html
THIS 1 QUESTION WILL MAKE YOU INSTANTLY SMARTER
https://www.inc.com/jessica-stillman/don-moore-intelligence-question.html
HOW TO BE INNOVATIVELY SKEPTICAL
https://www.linkedin.com/pulse/how-innovatively-skeptical-shane-snow/
THIS CRISIS IS A CRASH COURSE IN LEADING TURNAROUND EFFORTS. BUILD THESE MUSCLES
https://www.linkedin.com/pulse/crisis-crash-course-leading-turnaround-efforts-build-muscles-bryant/
HOW TO SPOT AN INCOMPETENT LEADER
https://hbr.org/2020/03/how-to-spot-an-incompetent-leader
STOICISM, HABIT CHANGE AND GOAL-SETTING IN THE AGE OF CORONAVIRUS
https://medium.com/better-humans/stoicism-habit-change-and-goal-setting-in-the-age-of-coronavirus-ae1484009e8
WHAT PSYCHOLOGICAL SAFETY ACTUALLY MEANS FOR TEAMS: HOW TRUST IN GROUPS WORKS, AND WHY IT MATTERS
https://www.shanesnow.com/teamwork/psychological-safety
https://www.youtube.com/watch?v=a6QuDwrQtwA
THE PERKS OF A HIGH-DOCUMENTATION, LOW-MEETING WORK CULTURE
https://www.tremendous.com/blog/the-perks-of-a-high-documentation-low-meeting-work-culture
STRATEGIES FOR MARKETING THROUGH A DOWNTURN
https://www.thinkbox.tv/research/media-mix-navigator/strategies-for-marketing-through-a-downturn/
A CONCEPT FROM PHYSICS CALLED NEGENTROPY COULD HELP YOUR LIFE RUN SMOOTHER
https://phys.org/news/2021-03-concept-physics-negentropy-life-smoother.html
STRATEGY, REDISCOVERED?
https://www.martinweigel.org/blog/practical-progress-from-a-theory-of-advertising
BROADEN YOUR INFLUENCE BY ADAPTING HOW YOU LISTEN
https://sloanreview.mit.edu/article/broaden-your-influence-by-adapting-how-you-listen/
LOOK AT YOUR BRAND FROM THE CUSTOMER’S PERSPECTIVE, NOT THE OTHER WAY ROUND
https://www.marketingweek.com/ritson-brand-customer-perspective/
THE COGNITIVE SHORTCUT THAT CLOUDS DECISION-MAKING
https://sloanreview.mit.edu/article/the-cognitive-shortcut-that-clouds-decision-making/
WHAT MAKES A GOOD MARKETER? 7 QUALITIES [WITH TIPS AND RESOURCES TO HELP YOUR MARKETING CAREER]
https://www.marketingsherpa.com/article/best-practice/good-marketer
ON ADVERTISERS NOT EATING THEIR OWN DOG FOOD (MOST PEOPLE DO NOT WANT TO 'JOIN THE CONVERSATION')
https://www.productgems.io/blog/excerpt/on-advertisers-not-eating-their-own-dog-food-most-people-do-not-want-to-join-the-conversation/
DON JACKSON'S FASCINATING DIRECT MARKETING STORIES
http://dennyhatch.blogspot.com/2022/07/162-don-jackson.html
MARKETING: ARE YOU REALLY A REALIST? [2002]
https://www.strategy-business.com/article/18354
UNPACKING PURPOSE
https://www.linkedin.com/pulse/unpacking-purpose-justin-kirby/
REACH: CONSUMERS AREN'T SAT AT HOME THINKING ABOUT BRANDS
https://www.marketingweek.com/reach-brand-purpose/
VOLKSWAGEN IS RIGHT TO PUT PROFIT BEFORE SALES
https://www.marketingweek.com/mark-ritson-volkswagen-profit-before-sales/
THE ERRORS OF EFFICIENCY
https://www.alexmurrell.co.uk/articles/the-errors-of-efficiency
YOUR AUDIENCE ISN’T REALLY INTERESTED IN ‘JUST THE FACTS’ ANYMORE
https://contentmarketinginstitute.com/articles/audience-content-facts
FUNDAMENTAL
http://www.adliterate.com/2022/01/4-fundamental/
BRAND EXPERIENCE AND THE METAVERSE
https://marketoonist.com/2022/01/brand-experience.html
NFTS ARE JUST MARKETING’S LATEST IDIOT MAGNET
https://www.marketingweek.com/mark-ritson-nft-marketing-idiot-magnet/
MARKETING’S TRANSFORMATIVE QUESTIONS DON’T START WITH ‘HOW?’
https://www.marketingweek.com/helen-edwards-marketing-transformative-questions
ADVERTISING EFFECTIVENESS HAS NEVER BEEN IMPROVED BY TRYING TO BUILD RELATIONSHIPS
https://www.marketingweek.com/advertising-effectiveness-has-never-been-improved-by-trying-to-build-relationships/
WHY WISDOM-SHARING—NOT AGE—MAKE A LEADER
https://www.linkedin.com/pulse/why-wisdom-sharingnot-agemake-leader-david-sable
MARKETING MYOPIA AND BRAND CHOICE
https://marketoonist.com/2021/07/marketing-myopia-and-brand-choice.html
RITSON ON THE 10 TRAITS OF A SUCCESSFUL MARKETER
https://www.marketingweek.com/ritson-ten-traits-successful-marketer
GILLIAN TETT ON LOOKING AT THE WORLD LIKE AN ANTHROPOLOGIST
https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-gillian-tett-on-looking-at-the-world-like-an-anthropologist
WHEN AN EDUCATED GUESS BEATS DATA ANALYSIS
https://hbr.org/2021/06/when-an-educated-guess-beats-data-analysis
WE’RE BEING SEDUCED BY ENGAGING PLATFORMS, BUT IT’S A COMPLETE NON-STARTER AS A STRATEGY
https://www.marketingweek.com/secret-marketer-strategy/
DOES CULTURE REALLY EAT STRATEGY FOR BREAKFAST?
https://www.strategy-business.com/blog/Does-culture-really-eat-strategy-for-breakfast
MODERN MARKETING MYOPIA: IS MARKETING LOSING PERSPECTIVE?
https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/
DIGITAL IS A DOWNSTREAM DISCIPLINE
https://www.marketingweek.com/digital-downstream-discipline/
GOOGLE SHOPPING AND PASTIME SEARCH INSIGHTS FROM THE PANDEMIC YEAR
https://www.wordtracker.com/blog/marketing/googles-shopping-and-pastime-search-insights-from-the-pandemic-year
YOU’LL NEVER GUESS WHO STOPPED BY EARLIER THIS WEEK . . .
https://www.daniellevis.com/youll-never-guess-who-stopped-by-earlier-this-week/
THE EUROPEAN SUPER LEAGUE WAS SOLVING A PROBLEM FOR A COMPANY, NOT A CONSUMER
https://www.marketingweek.com/european-super-league-marketing-failure/
5 INNOVATION LESSONS FROM BILL & MELINDA GATES' ANNUAL LETTERS
https://www.cbinsights.com/research/report/lessons-bill-melinda-gates-letters/
COMPANIES UNDERMINE “SACRED” VALUES LIKE ENVIRONMENTALISM WHEN CO-OPTING THEM FOR PROFIT OR PRESTIGE
https://digest.bps.org.uk/2021/03/02/companies-undermine-sacred-values-like-environmentalism-when-co-opting-them-for-profit-or-prestige/
IF AN INFLUENCER’S WHAT YOU WANT, FIND A 90-YEAR-OLD WITH BAD WIFI
https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/
HOW UNDERSTANDING PERCEPTUAL SETS CAN MAKE YOU A BETTER MARKETER
https://cxl.com/blog/perceptual-sets/
THREE AXIOMS AND THREE QUESTIONS THAT SUMMARISE ALL OF BRAND STRATEGY
https://www.marketingweek.com/mark-ritson-brand-strategy-marketing
DAMAGING BRAND IMAGE IS RARELY HARMFUL BECAUSE IT MATTERS SO LITTLE
https://www.marketingweek.com/mark-ritson-brand-image-matters-little/
COGNITIVE DISSONANCE, CONMEN AND CULTS: THE WAYS MARKETERS DELUDE THEMSELVES
https://www.marketingweek.com/cognitive-dissonance-conmen-cults-marketers-delude-themselves/
WHAT 2020 HAS TAUGHT MARKETERS: 8 ESSENTIAL MARKETING LESSONS
https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons
IF POLLSTERS WERE MARKETERS, WE'D ALL BE OUT OF A JOB
https://www.linkedin.com/pulse/pollsters-were-marketers-wed-all-out-job-david-sable/
BRAND PURPOSE. THE BIGGEST LIE THE AD INDUSTRY EVER TOLD?
https://thetomroach.com/2020/11/13/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/
WHY ISN'T YOUR BRAND BIGGER? THE DATA POINT TO ONE ANSWER
https://www.gallup.com/workplace/323165/why-isn-brand-bigger-data-point-one-answer.aspx
WHAT MARKETERS CAN LEARN FROM THE US ELECTION (NO REALLY)
https://www.marketingweek.com/marketers-learn-us-election
EMPLOYEE PRODUCTIVITY: THE ULTIMATE GUIDE FOR MANAGERS
https://fellow.app/blog/2020/employee-productivity-the-ultimate-guide-for-managers
IT'S TIME FOR CHIEF MARKET OFFICERS TO PLAY OFFENSE
https://www.marketingprofs.com/articles/2020/43718/its-time-for-chief-market-officers-to-play-offense
THE TRANSFORMATION EQUATION
https://www.linkedin.com/pulse/transformation-equation-david-sable/
THE ICEBERG THAT SINKS ORGANIZATIONAL CULTURE CHANGE
https://www.visualcapitalist.com/iceberg-organizational-culture-change/
WHERE DO THE BEST MARKETERS TURN FOR ADVICE AND INSPIRATION?
https://cxl.com/blog/marketing-advice/
THE WRONG AND THE REAL OF MARKETING EFFECTIVENESS
https://www.marketingweek.com/wrong-real-marketing-effectiveness
MARKETERS MISUNDERSTAND THE TWO TASKS OF ONLINE ADVERTISING
https://www.marketingweek.com/marketers-misunderstand-two-tasks-online-advertising/
IT’S TIME FOR ‘SHARE OF SEARCH’ TO REPLACE ‘SHARE OF VOICE’
https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice
THE MYSTERY OF MODERN MEDIA
https://adcontrarian.blogspot.com/2020/09/the-mystery-of-modern-media.html
‘FUNNEL JUGGLING’ IS THE ANSWER TO MARKETING EFFECTIVENESS
https://www.marketingweek.com/mark-ritson-funnel-juggling-marketing-effectiveness
A TALE OF TWO NIKE ADS: MARKETING’S UNHEALTHY OBSESSION WITH “INSPIRATION”
http://bbh-labs.com/laugh-now-cry-later-marketings-unhealthy-obsession-with-inspiration
EMPLOYEE ENGAGEMENT: MAKING A DIFFERENCE
https://knowledge.wharton.upenn.edu/article/employee-engagement-making-difference
HOW TO (ACTUALLY) SAVE TIME WHEN YOU’RE WORKING REMOTELY
https://hbr.org/2020/08/how-to-actually-save-time-when-youre-working-remotely
INTELLIGENT MINDS LIKE TIM COOK AND JEFF BEZOS EMBRACE THE RULE OF AWKWARD SILENCE. YOU SHOULD TOO
https://www.inc.com/justin-bariso/intelligent-minds-like-tim-cook-jeff-bezos-embrace-rule-of-awkward-silence-you-should-too.html
CASE STUDY: AN INSPIRATIONAL GUIDE FOR UNCERTAIN TIMES: 7 IDEAS AND RESOURCES FOR MARKETERS AND BUSINESS LEADERS TO HELP SPARK YOUR NEXT GREAT SUCCESS
https://www.marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders
4 STRATEGIES TO BUILD BUSINESS RESILIENCE BEFORE THE NEXT DISRUPTION
https://www.gallup.com/workplace/316325/strategies-build-business-resilience-next-disruption.aspx
4 WAYS TO HELP MANAGERS HANDLE HEAVY WORKLOADS
https://www.gallup.com/workplace/287270/ways-help-managers-handle-heavy-workloads.aspx
3 SIGNS TO IMMEDIATELY RECOGNIZE A TOXIC MANAGER IN ACTION
https://www.inc.com/marcel-schwantes/signs-toxic-manager-work.html
BILL GATES SAYS THESE ARE THE 2 QUESTIONS HE ALWAYS ASKS WHEN SOLVING BIG PROBLEMS
https://www.inc.com/jason-aten/bill-gates-says-these-are-2-questions-he-always-asks-when-solving-big-problems.html
THE PRODUCTIVITY TRAP
https://marketoonist.com/2020/09/the-productivity-trap.html
PEOPLE HATE THIS COMMON HABIT, BUT IT'S ACTUALLY A SIGN OF HIGH EMOTIONAL INTELLIGENCE
https://www.inc.com/bill-murphy-jr/people-hate-this-common-habit-but-its-actually-a-sign-of-high-emotional-intelligence.html
THE SCIENCE BEHIND WHY SUCCESSFUL PEOPLE (SOMETIMES) PRETEND TO BE SOMEONE ELSE
https://www.inc.com/jeff-haden/the-science-behind-why-successful-people-briefly-pretend-to-be-someone-else.html
6 HABITS OF 'REBEL LEADERSHIP' THAT MOST OF US RARELY PRACTICE
https://www.inc.com/marcel-schwantes/rebel-leadership-habits.html
DO YOU WANT TO BE MINDFUL?
https://www.linkedin.com/pulse/do-you-want-mindful-marshall-goldsmith/
HOW DO YOU KNOW WHETHER YOU HAVE TRUE LEADERSHIP SKILLS? LOOK FOR THESE 4 SIGNS
https://www.inc.com/marcel-schwantes/signs-you-have-leadership-skills.html
GOOGLE HAS AN OFFICIAL PROCESS IN PLACE FOR LEARNING FROM FAILURE--AND IT'S ABSOLUTELY BRILLIANT
https://www.inc.com/justin-bariso/meet-postmortem-googles-brilliant-process-tool-for-learning-from-failure.html
BEING CEO CAN CAUSE BRAIN DAMAGE UNLESS YOU DO THIS 1 THING
https://www.inc.com/geoffrey-james/being-ceo-can-cause-brain-damage-unless-you-do-this-1-thing.html
ARE YOU STUCK DEALING WITH A TOXIC CUSTOMER OR CO-WORKER? HERE'S HOW TO COPE
https://www.inc.com/minda-zetlin/toxic-person-power-over-you-how-to-cope.html
HOW TO FOSTER ‘SHOSHIN’
https://psyche.co/guides/how-to-cultivate-shoshin-or-a-beginners-mind
WHY MARKETERS SHOULD FORCE A MIDLIFE CRISIS ON THEIR BRANDS
https://www.targetmarketingmag.com/article/brands-midlife-crisis
LADDERS AND LEMONS [HOW TO DRIVE LONG TERM BRAND HEALTH]
https://ipa.co.uk/knowledge/videos-podcasts/ladders-and-lemons
THE COST-PERFORMANCE PARADOX OF MODERN DIGITAL MARKETING
https://www.forbes.com/sites/augustinefou/2020/08/18/the-cost-performance-paradox-of-modern-digital-marketing/
WORRY IS A WASTE: TAKE CONTROL IN 5 MINUTES OR LESS
https://www.psychologytoday.com/us/blog/the-reality-gen-z/202006/worry-is-waste-take-control-in-5-minutes-or-less
SHOPIFY FOUNDER: THESE ARE THE 2 BOOKS THAT MADE ME A BILLIONAIRE
https://www.inc.com/jessica-stillman/shopify-tobias-lutke-andrew-grove.html
HOW TO BE AN ENTREPRENEUR WITH STAYING POWER
https://www.inc.com/larry-robertson/how-to-be-an-entrepreneur-with-staying-power.html
9 WORLD-CLASS FOUNDERS SHARE LEADERSHIP LESSONS FROM THE PANDEMIC
https://www.inc.com/magazine/202009/tom-foster/simon-sinek-daymond-john-kendra-scott-business-advice.html
GEORGE PARKER: ALL THE AD NEWS THAT’S UNFIT TO PRINT
https://www.moreaboutadvertising.com/2020/08/george-parker-all-the-ad-news-thats-unfit-to-print
HERE'S WHEN WE WILL GET BACK TO NORMAL, BILL GATES SAYS, AND WHAT IT WILL TAKE TO GET THERE
https://www.inc.com/jason-aten/heres-when-bill-gates-says-we-will-get-back-to-normal-what-it-will-take-to-get-there.html
THIS 1 QUESTION WILL MAKE YOU INSTANTLY SMARTER
https://www.inc.com/jessica-stillman/don-moore-intelligence-question.html
HOW TO BE INNOVATIVELY SKEPTICAL
https://www.linkedin.com/pulse/how-innovatively-skeptical-shane-snow/
THIS CRISIS IS A CRASH COURSE IN LEADING TURNAROUND EFFORTS. BUILD THESE MUSCLES
https://www.linkedin.com/pulse/crisis-crash-course-leading-turnaround-efforts-build-muscles-bryant/
HOW TO SPOT AN INCOMPETENT LEADER
https://hbr.org/2020/03/how-to-spot-an-incompetent-leader
STOICISM, HABIT CHANGE AND GOAL-SETTING IN THE AGE OF CORONAVIRUS
https://medium.com/better-humans/stoicism-habit-change-and-goal-setting-in-the-age-of-coronavirus-ae1484009e8
WHAT PSYCHOLOGICAL SAFETY ACTUALLY MEANS FOR TEAMS: HOW TRUST IN GROUPS WORKS, AND WHY IT MATTERS
https://www.shanesnow.com/teamwork/psychological-safety
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