Copy and Content Writing Portfolio

Since 1995 I've written copy and content for many fantastic brands and markets. As a trained digital and direct-response copywriter, with through-the-line copy and content writing experience, I look forward to doing the same for your brand/business soon.

CAMPAIGN IDEA AND CREATIVE EXECUTION: 30-second TV Commercial | Meal Box Subscription | CROWDiate 3rd-place Winner | Canada • OFFICIAL WINNERS LIST: https://crowdiate.com/projects/chefsplate/

CAMPAIGN IDEA: Mental Health Awareness | Spec | UAE

BRAND CAMPAIGN PROPOSAL: New York City Brand Revitalization Campaign | Request for Pro bono Proposal May 2020 | USA • SHOWCASE PAGE: http://www.bpaulcopywriting.com/nycco_video_first_brand_campaign_proposal__new_york_city_brand_revitalization_campaign.html

SALES PAGE: Alcohol | Spec | USA

PRINT: Launch Ad | Trade Publication (Fictitious) | LinkedIn Network Spec | USA

VIDEO CONCEPTS: Social Media Campaign Idea, Campaign Execution, and 15-second Storyboard | Ready-to-eat Food | CROWDiate Entry | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/cloverleaf_bistrobowls_crowdiate.html

CAMPAIGN PROPOSAL: Campaign Idea, Social Media Video Concepts, and Billboard Mock-up | Meal Box Subscription | CROWDiate Finalist | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/chefsplate_crowdiate.html

CAMPAIGN PROPOSAL: Campaign Idea, 30-second Storyboard, and Poster Mock-up | Savoury Snack | CROWDiate Entry | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/goldfish_crackers_crowdiate.html

POSTER: Eco-friendly Holidaying | One Minute Briefs Entry | UK

LAUNCH PROPOSAL: Brand Name, Product Description, Logo & Pack Mock-ups, and Earned Media Brand-Building Concept | Scalp Care | CROWDiate Entry | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/headonis_crowdiate.html

CHARACTER-ORIGIN VIDEO CONCEPTS | Confection | CROWDiate Finalist | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/jollyranchergummiesmisfits_crowdiate.html

VIDEO CONCEPTS: Sparkling Water | CROWDiate Entry | Canada • SHOWCASE PAGE: http://www.bpaulcopywriting.com/montellier_crowdiate.html

WEBSITE: Research Fund | Pro bono | USA • https://www.seancostellofund.org/ • 'Benedict is amazing. He is a gifted writer as well as a consummate professional. His work was timely, appropriate, and engaging. I would have no hesitancy in hiring him for any writing position. I recommend Benedict without reservation.'--Deborah Ann (Costello) Smith, Co-foundress and president, The Sean Costello Memorial Fund for Bipolar Research

CAMPAIGN PROPOSAL: Nonprofit Organisation | CROWDiate Entry | Canada

WEB SALES PACKET: Personal Finance Education | Practice Exercise - American Writers & Artists Inc.

SOCIAL MEDIA: National Puppy Day | One Minute Briefs Entry | UK

LANDING PAGE: App | Spec | Canada

PRINT: Mental Health | Alternative Genius + The Drum Competition 2017 Entry | UK

WEBSITE: Shipping Business | UAE • 'Paul has a capability of understanding the client's needs beyond the original brief, delivering high quality, personalized copywriting which overdoes outlooks but not the budget. Our Group required copy editing for a major product web launch and Paul was selected for this job. We are extremely satisfied of the productivity and speed of the work he did. He immediately understood what we needed and wrote extremely good contents for our Website. As Business Analysis Manager, I highly recommend Paul for all people and corporations looking for a professional and valuable work.'—Omar Ibrahim, Business Analysis Manager, Sea Sands Group, UAE

SALES PAGE: Podcasting Course | USA • 'Benedict took the time to dive deep into the minds of our customers to understand their wants, fears and needs. The result was a well-crafted sales page that was significantly better than what we could have done on our own.'—Chris Mason, Founder, CM & Associates LLC

DIRECT RESPONSE: Prepaid Health Clinic and Discount Medical Plan | Broker Management & Independent Agent | USA • 'Excellent and dedicated writer!'—Vivian G.

SALES PAGE: Joint Supplement | Hong Kong • 'An EXCELLENT guy, great character, excellent skills. Very thorough work.'—Cameron Garvie, Founder, Whirlpool Marketing

MULTICHANNEL LAUNCH CAMPAIGN: Print Ad, Digital Display Ad, and Amazon Product Detail Page | Patented Illumination Device | USA

SALES PAGE: Archery Lessons | USA

LANDING PAGE: Skin-care Product | USA

PRINT: Book Launch | Retail Chain | Qatar

PRODUCT CATALOGUE: Sporting Goods | India • READ/DOWNLOAD: http://www.bpaulcopywriting.com/sanspareils-greenlands.html

FLIER: Promotion | Multispeciality Clinic | India

PRINT: Comparative Advertising Campaign | Agricultural Fertilisers and Chemicals | India

PRINT: IT Education | Franchise | India

Now that you're already here, why not check out some great thinking or access a Project Questionnaire that'll make you go 'hmm'?