A launch proposal for a new scalp care brand. Deliverables for this CROWDiate spec assignment comprised a brand name, product description, logo & pack mock-ups, and an earned media brand-building concept.
Brand Name + Tagline
Pack mock-up
Product description
HEADONIS All-Natural Scalp Care (Made Specially for Men Without Hair)
There are only three kinds of guys in this world.
#1) The guys who shave their head because they want to.
#2) The guys who shave their head because they have to (think premature balding, thinning/falling hair or receding hairline).
#3) And the guys in two minds about shaving their head.
Which kind of 25- to 45-year-old guy are you?
#1?
#2?
You sexy beast, you!
Your shaved head makes women go ‘Ooh la la, monsieur!’
But . . . do you feel as masculine, dominant, confident and in control as the ladies think you are?
#3?
Man, have we got news for you, too!
Introducing HEADONIS.
The all-new, all-natural range of scalp care products made specially for men without hair.
Why?
Because you, brother, have been ignored for way too long, that’s why.
Shampoo, body wash, facial soap, hand lotion . . . .
What the follicles, man!
They weren’t made for your scalp.
Enough already!
• HEADONIS Head Wash is a scalp exfoliator and deep cleanser. It gets rid of dead skin, cleans out your follicles, and coooools the scalp.
• HEADONIS Head Lotion is a light, fast-absorbing moisturizer and SPF30 sunscreen. It also switches off scalp shine.
• HEADONIS Head Boost has collagen to nourish & heal your scalp and vitamins to strengthen scalp skin. It also buries blemishes.
• HEADONIS Head Wipes absorb both scalp oils and environmental pollutants.
As you can see, when it comes to your scalp we’ve got your back.
BTW, here’s one more reason to hold your head up high from here on out.
HEADONIS donates $X.XX from every sale to fighting men’s cancers, including those that affect only men (testicular, prostate and penile cancers).
[CALL TO ACTION]
There are only three kinds of guys in this world.
#1) The guys who shave their head because they want to.
#2) The guys who shave their head because they have to (think premature balding, thinning/falling hair or receding hairline).
#3) And the guys in two minds about shaving their head.
Which kind of 25- to 45-year-old guy are you?
#1?
#2?
You sexy beast, you!
Your shaved head makes women go ‘Ooh la la, monsieur!’
But . . . do you feel as masculine, dominant, confident and in control as the ladies think you are?
#3?
Man, have we got news for you, too!
Introducing HEADONIS.
The all-new, all-natural range of scalp care products made specially for men without hair.
Why?
Because you, brother, have been ignored for way too long, that’s why.
Shampoo, body wash, facial soap, hand lotion . . . .
What the follicles, man!
They weren’t made for your scalp.
Enough already!
• HEADONIS Head Wash is a scalp exfoliator and deep cleanser. It gets rid of dead skin, cleans out your follicles, and coooools the scalp.
• HEADONIS Head Lotion is a light, fast-absorbing moisturizer and SPF30 sunscreen. It also switches off scalp shine.
• HEADONIS Head Boost has collagen to nourish & heal your scalp and vitamins to strengthen scalp skin. It also buries blemishes.
• HEADONIS Head Wipes absorb both scalp oils and environmental pollutants.
As you can see, when it comes to your scalp we’ve got your back.
BTW, here’s one more reason to hold your head up high from here on out.
HEADONIS donates $X.XX from every sale to fighting men’s cancers, including those that affect only men (testicular, prostate and penile cancers).
[CALL TO ACTION]
Earned media brand-building concept
Position: HEADONIS is a source of self-confidence for men without hair as well as a purpose-driven brand that supports the fight against men’s cancers.
Concept: A pop-up barber shop run by male cancer survivors (and maybe even those still living with cancer). The barber shop offers free head shaves to our prospects (men, ages 25 to 45). Each special promotional all-in-one HEADONIS pack purchased at the pop-up shop translates into $X.XX donated to fighting men’s cancers.
Concept: A pop-up barber shop run by male cancer survivors (and maybe even those still living with cancer). The barber shop offers free head shaves to our prospects (men, ages 25 to 45). Each special promotional all-in-one HEADONIS pack purchased at the pop-up shop translates into $X.XX donated to fighting men’s cancers.
Copyright © Benedict Paul
