BENEDICT PAUL :: TRAINED B2C COPYWRITER (WEB AND DIRECT RESPONSE) | INTERNATIONAL THROUGH-THE-LINE COPYWRITING EXPERIENCE
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The third in a speculative 3-ad radio campaign (designed to run simultaneously with press advertising) for Toyota. 
“The voice.”

Production Note: Mafioso accent. No music. No SFX.

MALE: You listening to the radio?

If you can hear me, listen up.

Don’t pretend you’ve never heard my voice before.

I am your money speaking. You know . . . cash, dough, dirham?

I know you’ve been thinking of buying a Toyota one of these days.

Well, you better get this straight.

Toyota is giving away a year’s worth of insurance.

Now you want me to repeat myself, eh?

Free insurance for a year on almost every Toyota car. But you better be quick on your feet.

I mean how difficult can it be? All you got to do is visit the nearest Toyota dealership. They say some terms and conditions apply. Well, don’t they always?

If I was you and you was me, I’d hurry the heck up and give you a break. Kapish?
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