BENEDICT PAUL :: TRAINED B2C COPYWRITER (WEB AND DIRECT RESPONSE) | INTERNATIONAL THROUGH-THE-LINE COPYWRITING EXPERIENCE
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact
The second in a speculative 3-ad radio campaign (designed to run simultaneously with press advertising) for Toyota. 
“Baby Toyota.”

SFX: Bar/pub.

MALE: Can I buy you a drink?

FEMALE 1: Depends on who’s asking.

M: My name is Free. And . . . you are . . . ?

F 1: Not interested? Anyway, you look like you are here with your wife.

M: I’m single. And you’ve got a beautiful smile.

F 1: Insurance.

M: Sorry?

F 1: My name is Insurance.

M: Nice name. A pleasure to make your acquaintance.

F 1: Oh, stop it. So, are you going to make me wait forever for that drink?

ANNCR: A few years later.

SFX: Labour room.

FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.

SFX: Sound of a slap followed by a baby’s cries.

F 2: Congratulations . . . it’s a Toyota!

ANNCR: Now that we have your attention . . .

Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.

SFX: Baby laughing or cooing.
Copyright © Benedict Paul 
Powered by Create your own unique website with customizable templates.
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact