The second in a speculative 3-ad radio campaign (designed to run simultaneously with press advertising) for Toyota.
“Baby Toyota.”
SFX: Bar/pub.
MALE: Can I buy you a drink?
FEMALE 1: Depends on who’s asking.
M: My name is Free. And . . . you are . . . ?
F 1: Not interested? Anyway, you look like you are here with your wife.
M: I’m single. And you’ve got a beautiful smile.
F 1: Insurance.
M: Sorry?
F 1: My name is Insurance.
M: Nice name. A pleasure to make your acquaintance.
F 1: Oh, stop it. So, are you going to make me wait forever for that drink?
ANNCR: A few years later.
SFX: Labour room.
FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.
SFX: Sound of a slap followed by a baby’s cries.
F 2: Congratulations . . . it’s a Toyota!
ANNCR: Now that we have your attention . . .
Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.
SFX: Baby laughing or cooing.
SFX: Bar/pub.
MALE: Can I buy you a drink?
FEMALE 1: Depends on who’s asking.
M: My name is Free. And . . . you are . . . ?
F 1: Not interested? Anyway, you look like you are here with your wife.
M: I’m single. And you’ve got a beautiful smile.
F 1: Insurance.
M: Sorry?
F 1: My name is Insurance.
M: Nice name. A pleasure to make your acquaintance.
F 1: Oh, stop it. So, are you going to make me wait forever for that drink?
ANNCR: A few years later.
SFX: Labour room.
FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.
SFX: Sound of a slap followed by a baby’s cries.
F 2: Congratulations . . . it’s a Toyota!
ANNCR: Now that we have your attention . . .
Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.
SFX: Baby laughing or cooing.
Copyright © Benedict Paul
