Three speculative radio spots (designed to run simultaneously with press advertising) for Toyota UAE.
“I'm free.”
Production Note: Jingle rendered by three voices. No music.
SONG:
I'm free, I'm free, I'm free,
Toyota has set me free.
No insurance to pay,
Not until 2013, I say.
I'm free, I'm free, I'm free,
Toyota has set me free.
12 months of peace,
My mind is now at ease.
I'm free, I'm free, I'm free,
Toyota has set me free.
ANNCR: Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply. [Background SFX Throughout: Voices humming the first two lines of the jingle.]
SONG: I'm free. [Fade out.]
Production Note: Jingle rendered by three voices. No music.
SONG:
I'm free, I'm free, I'm free,
Toyota has set me free.
No insurance to pay,
Not until 2013, I say.
I'm free, I'm free, I'm free,
Toyota has set me free.
12 months of peace,
My mind is now at ease.
I'm free, I'm free, I'm free,
Toyota has set me free.
ANNCR: Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply. [Background SFX Throughout: Voices humming the first two lines of the jingle.]
SONG: I'm free. [Fade out.]
“Baby Toyota.”
SFX: Bar/pub.
MALE: Can I buy you a drink?
FEMALE 1: Depends on who’s asking.
M: My name is Free. And . . . you are . . . ?
F 1: Not interested? Anyway, you look like you are here with your wife.
M: I’m single. And you’ve got a beautiful smile.
F 1: Insurance.
M: Sorry?
F 1: My name is Insurance.
M: Nice name. A pleasure to make your acquaintance.
F 1: Oh, stop it. So, are you going to make me wait forever for that drink?
ANNCR: A few years later.
SFX: Labour room.
FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.
SFX: Sound of a slap followed by a baby’s cries.
F 2: Congratulations . . . it’s a Toyota!
ANNCR: Now that we have your attention . . .
Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.
SFX: Baby laughing or cooing.
SFX: Bar/pub.
MALE: Can I buy you a drink?
FEMALE 1: Depends on who’s asking.
M: My name is Free. And . . . you are . . . ?
F 1: Not interested? Anyway, you look like you are here with your wife.
M: I’m single. And you’ve got a beautiful smile.
F 1: Insurance.
M: Sorry?
F 1: My name is Insurance.
M: Nice name. A pleasure to make your acquaintance.
F 1: Oh, stop it. So, are you going to make me wait forever for that drink?
ANNCR: A few years later.
SFX: Labour room.
FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.
SFX: Sound of a slap followed by a baby’s cries.
F 2: Congratulations . . . it’s a Toyota!
ANNCR: Now that we have your attention . . .
Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.
SFX: Baby laughing or cooing.
“The voice.”
Production Note: Mafioso accent. No music. No SFX.
MALE: You listening to the radio?
If you can hear me, listen up.
Don’t pretend you’ve never heard my voice before.
I am your money speaking. You know . . . cash, dough, dirham?
I know you’ve been thinking of buying a Toyota one of these days.
Well, you better get this straight.
Toyota is giving away a year’s worth of insurance.
Now you want me to repeat myself, eh?
Free insurance for a year on almost every Toyota car. But you better be quick on your feet.
I mean how difficult can it be? All you got to do is visit the nearest Toyota dealership. They say some terms and conditions apply. Well, don’t they always?
If I was you and you was me, I’d hurry the heck up and give you a break. Kapish?
Production Note: Mafioso accent. No music. No SFX.
MALE: You listening to the radio?
If you can hear me, listen up.
Don’t pretend you’ve never heard my voice before.
I am your money speaking. You know . . . cash, dough, dirham?
I know you’ve been thinking of buying a Toyota one of these days.
Well, you better get this straight.
Toyota is giving away a year’s worth of insurance.
Now you want me to repeat myself, eh?
Free insurance for a year on almost every Toyota car. But you better be quick on your feet.
I mean how difficult can it be? All you got to do is visit the nearest Toyota dealership. They say some terms and conditions apply. Well, don’t they always?
If I was you and you was me, I’d hurry the heck up and give you a break. Kapish?
Copyright © Benedict Paul
