BENEDICT PAUL :: TRAINED B2C COPYWRITER (WEB AND DIRECT RESPONSE) | INTERNATIONAL THROUGH-THE-LINE COPYWRITING EXPERIENCE
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact
Three speculative radio spots (designed to run simultaneously with press advertising) for Toyota UAE.
“I'm free.”

Production Note: Jingle rendered by three voices. No music.

SONG:

I'm free, I'm free, I'm free,
Toyota has set me free.

No insurance to pay,
Not until 2013, I say.

I'm free, I'm free, I'm free,
Toyota has set me free.

12 months of peace,
My mind is now at ease.

I'm free, I'm free, I'm free,
Toyota has set me free.


ANNCR: Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply. [Background SFX Throughout: Voices humming the first two lines of the jingle.]

SONG: I'm free. [Fade out.]

“Baby Toyota.”

SFX: Bar/pub.

MALE: Can I buy you a drink?

FEMALE 1: Depends on who’s asking.

M: My name is Free. And . . . you are . . . ?

F 1: Not interested? Anyway, you look like you are here with your wife.

M: I’m single. And you’ve got a beautiful smile.

F 1: Insurance.

M: Sorry?

F 1: My name is Insurance.

M: Nice name. A pleasure to make your acquaintance.

F 1: Oh, stop it. So, are you going to make me wait forever for that drink?

ANNCR: A few years later.

SFX: Labour room.

FEMALE 2: Here it comes. Keep pushing. Breathe. Keep pushing. It’s almost out.

SFX: Sound of a slap followed by a baby’s cries.

F 2: Congratulations . . . it’s a Toyota!

ANNCR: Now that we have your attention . . .

Free insurance for a full year with almost every Toyota car. Visit a Toyota dealership today. Terms and conditions apply.

SFX: Baby laughing or cooing.

“The voice.”

Production Note: Mafioso accent. No music. No SFX.

MALE: You listening to the radio?

If you can hear me, listen up.

Don’t pretend you’ve never heard my voice before.

I am your money speaking. You know . . . cash, dough, dirham?

I know you’ve been thinking of buying a Toyota one of these days.

Well, you better get this straight.

Toyota is giving away a year’s worth of insurance.

Now you want me to repeat myself, eh?

Free insurance for a year on almost every Toyota car. But you better be quick on your feet.

I mean how difficult can it be? All you got to do is visit the nearest Toyota dealership. They say some terms and conditions apply. Well, don’t they always?

If I was you and you was me, I’d hurry the heck up and give you a break. Kapish?
Copyright © Benedict Paul 
Powered by Create your own unique website with customizable templates.
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact