BENEDICT PAUL :: TRAINED B2C COPYWRITER (WEB AND DIRECT RESPONSE) | INTERNATIONAL THROUGH-THE-LINE COPYWRITING EXPERIENCE
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact
The first part of the sales funnel for Robert Kirby International's personal development program, Being Different Changes The World, involved sending 3 e-mails in as many weeks to a house list. Here's the client-edited version of E-Mail 1. Please also see E-Mail 2 and E-Mail 3.
Subject: [Recipient's first name], are you addicted to negative thinking?

E-Mail Headline: Kick the Negative Thinking Habit For Good!

Body: What's the most nagging, predominant negative thought that you have over the course of a typical week?

Is it that you will lose the love, affection, support and/or respect of a loved one?

That you will lose your financial independence and plunge into debt or even poverty?

You are too old to make a relationship or career change?

You have an obligation or a responsibility to bend over backwards for others?

You are not smart enough?

The world owes you a living . . . ?

No matter what the negative thought, it is possible to free yourself from its clutches for good.

Notice, I said possible—not easy.

The truth is, negative thinking is a hard habit to break.

Yes, negative thinking is a habit.

Think about it.

A habit, according to the Oxford English Dictionary, is something a person does often or a settled or regular tendency or practice, especially one that is hard to give up.

That negative thought that dominates your approach to life is in fact a figment of your imagination. It is not real! And it is unlikely to become so, at least in most cases.

It may have sprung from a childhood incident . . . your home, social and/or work environment(s)
. . . a dysfunctional relationship . . . or some other emotionally charged experience.

Because it fuels self-doubt, negative thinking can be a self-destructive habit—no matter its origin.

And self-doubt can not only be mentally and emotionally tiring, it can even . . .

  1. Imprison you inside your comfort zone,

  2. Seduce you into inaction, and

  3. Set you up for failure.

The good news is you can replace negative thoughts with those that will help you become the successful, joyous, powerful, and creative being you were destined to be.

In the coming weeks, we will explore the fundamentals of energy (including your thoughts) . . . awareness . . . and how you can truly transform yourself from the inside out. So keep an eye out for the upcoming blogs and videos.

Sincerely,

[Signature]
Robert Kirby

Here's the original version of E-Mail 1.
Copyright © Benedict Paul 
Powered by Create your own unique website with customizable templates.
  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact