The first part of the sales funnel for Robert Kirby International's personal development program, Being Different Changes The World, involved sending 3 e-mails in as many weeks to a house list. Here's the client-edited version of E-Mail 1. Please also see E-Mail 2 and E-Mail 3.
Subject: [Recipient's first name], are you addicted to negative thinking?
E-Mail Headline: Kick the Negative Thinking Habit For Good!
Body: What's the most nagging, predominant negative thought that you have over the course of a typical week?
Is it that you will lose the love, affection, support and/or respect of a loved one?
That you will lose your financial independence and plunge into debt or even poverty?
You are too old to make a relationship or career change?
You have an obligation or a responsibility to bend over backwards for others?
You are not smart enough?
The world owes you a living . . . ?
No matter what the negative thought, it is possible to free yourself from its clutches for good.
Notice, I said possible—not easy.
The truth is, negative thinking is a hard habit to break.
Yes, negative thinking is a habit.
Think about it.
A habit, according to the Oxford English Dictionary, is something a person does often or a settled or regular tendency or practice, especially one that is hard to give up.
That negative thought that dominates your approach to life is in fact a figment of your imagination. It is not real! And it is unlikely to become so, at least in most cases.
It may have sprung from a childhood incident . . . your home, social and/or work environment(s)
. . . a dysfunctional relationship . . . or some other emotionally charged experience.
Because it fuels self-doubt, negative thinking can be a self-destructive habit—no matter its origin.
And self-doubt can not only be mentally and emotionally tiring, it can even . . .
In the coming weeks, we will explore the fundamentals of energy (including your thoughts) . . . awareness . . . and how you can truly transform yourself from the inside out. So keep an eye out for the upcoming blogs and videos.
Sincerely,
[Signature]
Robert Kirby
E-Mail Headline: Kick the Negative Thinking Habit For Good!
Body: What's the most nagging, predominant negative thought that you have over the course of a typical week?
Is it that you will lose the love, affection, support and/or respect of a loved one?
That you will lose your financial independence and plunge into debt or even poverty?
You are too old to make a relationship or career change?
You have an obligation or a responsibility to bend over backwards for others?
You are not smart enough?
The world owes you a living . . . ?
No matter what the negative thought, it is possible to free yourself from its clutches for good.
Notice, I said possible—not easy.
The truth is, negative thinking is a hard habit to break.
Yes, negative thinking is a habit.
Think about it.
A habit, according to the Oxford English Dictionary, is something a person does often or a settled or regular tendency or practice, especially one that is hard to give up.
That negative thought that dominates your approach to life is in fact a figment of your imagination. It is not real! And it is unlikely to become so, at least in most cases.
It may have sprung from a childhood incident . . . your home, social and/or work environment(s)
. . . a dysfunctional relationship . . . or some other emotionally charged experience.
Because it fuels self-doubt, negative thinking can be a self-destructive habit—no matter its origin.
And self-doubt can not only be mentally and emotionally tiring, it can even . . .
- Imprison you inside your comfort zone,
- Seduce you into inaction, and
- Set you up for failure.
In the coming weeks, we will explore the fundamentals of energy (including your thoughts) . . . awareness . . . and how you can truly transform yourself from the inside out. So keep an eye out for the upcoming blogs and videos.
Sincerely,
[Signature]
Robert Kirby
Here's the original version of E-Mail 1.
Copyright © Benedict Paul
