BENEDICT PAUL :: TRAINED B2C COPYWRITER (WEB AND DIRECT RESPONSE) | INTERNATIONAL THROUGH-THE-LINE COPYWRITING EXPERIENCE
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Online
• A spec sales page for a brand of Scotch whisky

• A pro bono website copywriting project (web pages and infographics) for The Sean Costello Memorial Fund for Bipolar Research

• A web sales packet for Budget Brainiacs, a fictitious financial product—an AWAI practice exercise

• One of four byliners I wrote for a British B2B PR agency

• A 4-page website for a Dubai-based shipping company

• A 4-page website for the Middle Eastern operations of a German automotive, marine and industrial maintenance solutions company

• An AWAI exercise project (e-mail lift note, landing page & order page) for a fictitious financial literacy program

• A sales page promoting a weight-loss e-book written by an elite bodybuilder and celebrity trainer & nutritionist

• A video promoting bodybuilding, nutrition & other services of The Hardbody Team

• Web page copy for First Steps Recovery and SoCal Addiction Treatment

• A sales page promoting a podcasting course

• A sales page promoting archery lessons

• A speculative landing page promoting Copy Hackers' Disco visitor survey app

• Opt-in page promoting a webinar aimed at spiritually inclined, weight-troubled women

• Squeeze pages for one of the world's leading advocates of intrapreneurship

• Web pages for a Transylvanian food & culture destination

• A Slide Show and associated web pages promoting aviation products & services

• A web page aimed at getting speaking engagements for Noam Tamari-Wekser, one of the world's leading intrapreneurship experts & speakers

• A landing page promoting a skin-care cream

• A landing page promoting an information product

• A sales page promoting a joint supplement

• A digital display ad with video and Amazon Product Detail Page for a patented video chat illumination device for iPads and laptops. AWAI/CHAT LIGHT Challenge 3rd Place Winner

• The first 4 of an e-mail autoresponder series for a financial education website

• A sales page for a stress-management info product targeting women entrepreneurs and small-business owners

• A speculative web page promoting the Hala Weekly Packs of Qatar's Ooredoo

• A web page promoting a free workshop about an Australian wealth training

• A web page promoting an Australian wealth training

• An e-mail promoting a wealth training

• An e-mail promoting Part 2 of an Australian workshop series which explores 'purpose, love, money and you'

• An e-mail promoting an Australian personal-development workshop

• E-mail series and lead generation page for an Australian client

• Sales page selling a diet pill

• Web page, including video copy, for an American client
Direct Response/Mail Order
• A print ad with an order device for a patented video chat illumination device for iPads and laptops. AWAI/CHAT LIGHT Challenge 3rd Place Winner

• Direct-response promotion selling a men's multivitamin

• Direct-response promotion for an American client

• A "we support you" letter from the marketing department addressed to frontline staff

• One of my early attempts at writing long copy

• Here's one more—this time, a fundraising letter
General
• A spec idea for a mental health campaign (Middle East)

• A video-first brand campaign proposal for NYC & Company's New York City Brand Revitalization Campaign

• Two digital/social media video concepts for the Bistro Bowls sub-brand of Canada's Clover Leaf (a CROWDiate competition submission)

• A campaign proposal for the Chefs Plate cook-it-yourself meals brand (a CROWDiate competition finalist)

• A campaign proposal for Goldfish Crackers (a CROWDiate competition submission)

• A poster promoting eco-friendly holidaying (@OneMinuteBriefs competition submission)

• A launch proposal for a scalp care brand (a CROWDiate competition submission)

• Two posters promoting Adobe products (@OneMinuteBriefs competition submission)

• Two character-origin video concepts for the Jolly Rancher gummies brand (a CROWDiate competition finalist)

​• A press, poster & video campaign proposal for The Globe and Mail (a CROWDiate competition submission)

• !ndigo Love of Reading Foundation print ad-cum-poster (a CROWDiate competition submission)

• Three video concepts for a Canadian sparkling water brand (a CROWDiate competition submission).

• Alternative Genius + The Drum competition submissions: Do It Day press ad, and the Creativity Fights Back cover design

• A B2B letter addressed to a niche target audience

​• Press ad promoting a star hotel's Sunday Brunch

• Magazine ad promoting two restaurants of a star hotel

• Two outdoor advertising ideas for a new modular furniture brand

• Brochure promoting a brand of edible bird's nest in Singapore

• A speculative leaflet promoting the Hala Weekly Packs of Qatar's Ooredoo

• Bio of the founder and director of Australia's Robert Kirby International

• A flier promoting the retreats of Robert Kirby International

• A flier targeting a subgroup of the target audience for an Australian wealth training

• A folder for an Australian workshop about wealth—also see this folder for the same workshop but for a different target audience

• Catalog copy for the world's #1 cricket gear maker

• Three speculative radio spots for Toyota UAE

• A print ad for the Qatar launch of the final Harry Potter novel

• A print ad selling a coffee table book

• Two topical ads for the Lexus 460

• A flier for The Apollo Clinic

• A poster promoting scented candles at pharmacies

• An old print ad for an IBM Authorised Centre for Education
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  • Welcome
  • Copy and Content Writing Portfolio
  • Testimonials
  • YOU SHOULD SEE THIS
  • Contact